WBITVP and TV Asahi bringing Japanese entertainment formats to the world

Warner Bros. International Television Production (WBITVP) has formed a strategic alliance with TV Asahi, one of Japan's leading commercial television broadcasters, to develop and produce non-scripted entertainment formats throughout the world.

TV Asahi brings to Warner Bros. Television some of Japan's favorite nonfiction television formats, including the acclaimed intelligence test Pressure Study! which pits 10 contestants in a game of skill, nerve and strategy. The format was highly praised by Asian TV critics as one of Japan's top-rated quiz shows and is now available for adaptation in many broadcast-oriented television markets across the globe.

See complete details about this new alliance at http://www.warnerbros.com/press.